The Marketing Project Manager \u2013 MEA is a strategic role within the regional marketing team, responsible for leading high-impact marketing initiatives and customer experience programs across the Middle East and Africa. The role requires strong project management capabilities, deep experience in CX, and the ability to work across diverse stakeholder groups. A data-driven mindset, along with knowledge of digital platforms, mobile apps, and UX principles, supports innovation and customer-centricity.
This individual will also be responsible for developing marketing strategies and plans, representing and leading marketing requirements in cross-functional and strategic projects, and defining KPIs and reporting frameworks to measure success.<\/p>\n\n\n\n
This is a mid-management role requiring a high level of autonomy, initiative, and ownership, with the ability to drive projects and strategies independently while collaborating across teams.<\/p>\n\n\n\n
\u2022 Lead and support priority CX initiatives aligned with Cigna\u2019s global strategy.
\u2022 Design and implement programs to gather and analyze customer data to improve marketing effectiveness and customer satisfaction.
\u2022 Provide insights and recommendations to the Customer Experience Committee for strategic decision-making.
\u2022 Drive cross-functional CX programs across MEA, ensuring alignment with business and marketing goals.
\u2022 Benchmark and adapt best practices from other industries to accelerate CX improvements.
\u2022 Prepare and lead CX Committee meetings, working groups, and proposals.
\u2022 Collaborate with IM Customer Experience, IT, Project Management, and Digital teams to ensure integration and alignment.<\/p>\n\n\n\n
\u2022 Lead and manage strategic marketing projects including new market and segment initiatives.
\u2022 Develop and execute marketing strategies and plans that support business objectives and customer needs.
\u2022 Represent and lead marketing requirements in cross-functional and strategic projects, ensuring alignment with business goals.
\u2022 Collaborate with Heads of Partner Engagement, Brand & Communications, and Social Media to deliver quarterly priorities.
\u2022 Support cross-functional marketing initiatives<\/p>\n\n\n\n
\u2022 Develop the wellness marketing plan and overseeing its implementation across relevant channels and stakeholder groups.
\u2022 Apply structured project management methodologies to ensure timely and high-quality delivery.
\u2022 Contribute to digital marketing strategies and support initiatives involving mobile apps and UX enhancements.
\u2022 Define KPIs and prepare reports to track performance and guide decision-making.<\/p>\n\n\n\n
\u2022 Customer Experience Expertise: Proven experience in designing and executing CX programs with measurable impact.
\u2022 Marketing Strategy & Planning: Ability to develop and implement strategic marketing plans that drive business growth.
\u2022 Project Management: Strong ability to lead and manage complex projects using structured methodologies and tools.
\u2022 Cross-Functional Leadership: Ability to represent marketing requirements and influence outcomes in strategic, cross-functional initiatives.
\u2022 Stakeholder Management: Ability to build and maintain strong relationships with senior stakeholders across diverse cultures and geographies.
\u2022 Data-Driven Mindset: Skilled in collecting, analyzing, and interpreting marketing and customer data to inform strategy.
\u2022 Digital & UX Knowledge: Familiarity with digital platforms, mobile apps, and UX principles to support marketing innovation.
\u2022 Influencing & Communication: Excellent interpersonal, presentation, and written communication skills.
\u2022 Commercial Awareness: Understanding of Cigna\u2019s product portfolio and market dynamics.
\u2022 Adaptability: Comfortable working in a fast-paced, evolving environment with shifting priorities.
\u2022 Performance Focused: Committed to delivering high-quality outcomes within deadlines.
\u2022 Reporting & KPI Definition: Ability to define performance metrics and prepare reports to support strategic decisions.<\/p>\n\n\n\n
\u2022 Bachelor\u2019s degree in Marketing, Business, or related field.
\u2022 Over 10 years of relevant experience in marketing and project management within a complex international organization.
\u2022 Experience in health insurance or related industries is a plus.<\/p>\n\n\n\n
About Cigna Healthcare<\/strong>Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.<\/p>\n\n\n\n Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.<\/em><\/p>","protected":false},"author":431,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","job_listing_type":[67],"job_listing_category":[185],"job_listing_location":[142],"job_listing_tag":[],"class_list":["post-11920","job_listing","type-job_listing","status-publish","hentry","job_listing_type-full-time","job_listing_category-project-management","job_listing_location-dubai"],"aioseo_notices":[],"metas":{"_job_featured_image":"","_job_featured":"","_job_filled":"","_job_urgent":"","_job_category":{"185":"Project Management"},"_job_type":{"67":"Full Time"},"_job_tag":[],"_job_expiry_date":"","_job_gender":"","_job_apply_type":"external","_job_phone":"","_job_apply_url":"https:\/\/jobs.thecignagroup.com\/us\/en\/job\/25013652","_job_apply_email":"","_job_salary_type":"","_job_salary":"","_job_experience":"","_job_career_level":"","_job_qualification":"","_job_video_url":"","_job_photos":"","_job_application_deadline_date":"","_job_address":"Dubai","_job_location":{"142":"Dubai"},"_job_map_location":{"address":"Dubai","latitude":"","longitude":""},"_job_employer_name":"the cigna group","_job_employer_url":"https:\/\/wazayefuae.com\/ar\/employer\/the-cigna-group\/"},"cmb2":{"_job_careerjet_job_fields":{"_job_careerjet_detail_url":"https:\/\/jobviewtrack.com\/v2\/7WJKtKGeF8Lr4BXswUFpqy8qXuYCH684lHxJIQuhM2y-ihKf6pkRnW8UspIS7lGYFC3nCVgeryhhSOTXDdkpSwDqnixW34aYcgrTpIqJO6BTu3yueMm5zrA66y198g383_2OY2qLeJkXVhkuikB9prTIs9iBZ7zrI-_iduaONoW0WHp6epWXs3HbSwLiF0skV2q9DkJKxQ5By-FAikotNg","_job_careerjet_company_name":"The Cigna Group"}},"_links":{"self":[{"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/job_listing\/11920","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/job_listing"}],"about":[{"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/types\/job_listing"}],"author":[{"embeddable":true,"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/users\/431"}],"replies":[{"embeddable":true,"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/comments?post=11920"}],"wp:attachment":[{"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/media?parent=11920"}],"wp:term":[{"taxonomy":"job_listing_type","embeddable":true,"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/job_listing_type?post=11920"},{"taxonomy":"job_listing_category","embeddable":true,"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/job_listing_category?post=11920"},{"taxonomy":"job_listing_location","embeddable":true,"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/job_listing_location?post=11920"},{"taxonomy":"job_listing_tag","embeddable":true,"href":"https:\/\/wazayefuae.com\/ar\/wp-json\/wp\/v2\/job_listing_tag?post=11920"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}